While CRM software is most commonly used to manage business-to-customer relationships, CRM software systems are also used to manage business-to-business relationships. Today’s CRM software is highly scalable and customizable, allowing enterprises and small businesses to gain actionable customer insights with a back-end analytical engine, view business opportunities with predictive analytics, streamline operations and personalize customer service based on the customer’s known history and prior interactions with your business. Gmail, Outlook, and LinkedIn integrationsĬRM software is designed to help businesses meet the overall goals of customer relationship management.Marketing automation (as a paid add-on).
Salesforce is a household name in the software industry with a CRM solution that lives up to its reputation.
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